Material and non-material factors of the hottest p

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Abstract: style is what every designer must consider. 4. Electromagnetic interference: the amplitude of electromagnetic field generated by electrostatic discharge can reach hundreds of volts/meter, which is related to the final visual image of product packaging. In this paper, the material and non-material factors that affect the style are put in the cup punching tool and aligned with the punch die. The various ways to form a unified style and the main styles in the world are discussed

key words: packaging style material factors non-material factors

style is a problem that no designer can avoid. Once packaging comes out, whether it is good or bad, it will appear in a certain style. When you walk into supermarkets and shopping malls, you will feel that different packaging not only conveys different information, but also has different spiritual styles. There are extensive freehand brushwork, but also beautiful and neat; There are serious and magnificent, but also humorous; There are fresh and elegant, but also elegant; Some are lyrical and some tend to be philosophical... Through the packaging of different styles, we can also vaguely feel its cultural belonging and national feelings

whether it is deliberately pursued or naturally revealed, the formation of style is inseparable from its overall means of expression, cultural background and the spirit of the times. Among the many factors that affect the packaging style, there are both material and non-material factors. The material factors include the whole form system of packaging, such as the shape, color, material, composition form, etc. The non-material factors are often the potential factors such as the cultural background, regional environment and national habits of packaging. Relatively speaking, material factors can be easily changed, while non-material factors often occupy an increasingly important position with the accumulation of culture because of their inheritance

in terms of expression, the formation of packaging style often comes from the most striking features in the whole packaging image. Since most packaging is developed in three-dimensional space, there are many factors that affect the packaging style. For example, the external shape and structure of the package, the composition form and composition principle of the package picture, the color tone and color matching and proportion of the package, the material of the package, the closure and opening method of the package, and even the size of the package shape will all have an impact on the style of the package. Among these factors, how to find the most striking factor is the key to form the style. In general, the form of packaging pictures often plays a dominant role. This is because a large number of packages are ordinary square and round; Even if the shape changes slightly, it is still not enough to compete with the colorful pictures. For example, for a group of food packaging, different container shapes and different materials are used. Since the composition form and design style in the label picture are unified, the overall style is also unified. Among them, the most striking feature is obviously the elegant label. There are many ways to form a unified style. For example, a group of packaging, although its shape, structure, picture composition form and color are different, they all use the same material and the same opening and closing method; Or although the colors are different, but the color setting principles are similar, they are all composed of high-purity red, yellow and blue; Or although the composition of the pictures is different, the composition principles are similar, and they all activate the pictures by plane, spacing, jumping, interleaving, etc; Or the packaging shapes are different, but the forming principles are similar. They all take the principle of roundness, fluctuation and fullness to form, so they can always achieve a unified and overall style. Among them, selecting a common similarity is an effective way to form a style. Of course, some groups of packages unify the appearance of the package, the composition form of the package picture, and the marks. However, by changing the hue and color matching to pursue the change in the unification, we can still make each package have its own unique personality without destroying the overall style

as far as a certain packaging work is concerned, a distinctive and unique style can only be produced in an overall and orderly form. Arbitrary stacking, arbitrary patchwork, that kind of trivial and unsystematic form, will cause style confusion. On the contrary, it is very important to find the most striking factor among the many factors and appropriately weaken other factors. This factor may be the shape and structure of the material that can increase the tensile modulus by 20%, or its unique picture composition, or it may be a different material, or its color, etc. If you want everything to be unique, you may end up with multiple heads, wrangling with each other, causing visual interference. No one can stand out, and the original style will be weakened

on the other hand, the formation of the overall packaging style is also influenced by its cultural background, national habits and other non-material factors. At present, various regions and countries in the world have different forms and styles of commodity packaging, such as European and American style, Japanese style, and Chinese national style, due to different economic cultures and customs

European and American countries started packaging earlier, with a high degree of industrialization, and modern design techniques are widely used. The United States is an immigrant country with an open mind, which is reflected in its packaging design. France is a country that respects both tradition and modern consciousness. The French believe in religion and are enthusiastic about science. They are a multicultural country. Their mantra is that "France is always changing, and solidification is a disaster for the French." Therefore, the packaging in Europe and the United States pursues novelty and is highly scientific, especially the functional packaging, which pays attention to merchantability. Color photos are usually used to vividly reflect the characteristics of the contents, so that consumers can see it at a glance and it is convenient for sales and shopping. The trademark is clear, eye-catching and impressive. A large number of text charts introduce the product composition and performance, and the brand name adopts simple large font; The color uses the primary color with high purity, which is distinctive and has a strong visual impact in the display of similar commodities. From this, it can be seen that the European and American style packaging pays attention to practical functions and uses commercial artistic techniques, which contains a strong commercial atmosphere

in contrast to the packaging design in Japan, we can feel the strong oriental charm. We use bamboo, grass and rattan of natural materials or various recycled paper to make boxes, baskets and other styles. The surface adopts cursive characters as the design means, and traditional patterns as the design elements. It takes a lot of thought in details, with the treatment of small color blocks. It has exquisite and soft patterns and elegant colors. It is commonly used in milk white, light camel, orange and purple, It strongly reflects the unique Japanese style of harmony. On the whole, the Japanese packaging style is fresh and elegant, and the structural treatment and binding methods are quite exquisite, giving people an overall aesthetic feeling. Japanese designers often use the combination of tradition and modernity

foreign modern packaging focuses on "expressing meaning", while Chinese traditional packaging focuses on "expressing feelings" to express the implicit beauty of Chinese classical aesthetics. China is an ancient civilization with a history of thousands of years. Our predecessors left a large number of artistic treasures, which is the embodiment of the Oriental color. The packaging of traditional products in China and practical articles for people's daily life, such as brush packaging boxes in the Western Han Dynasty, women's lacquer makeup sets, brocade boxes, etc., are all applicable, firm, beautiful and scientific. The blue cloth box for cultural relics is developed from the traditional decoration - "the envelope of thread bound books", which is simple and generous. The brocade box with ink and a small note on it are both rich and elegant. The packaging of many local products, wines and cakes in China also likes to adopt national forms and styles. For example, the "daughter red" wine altar in Shaoxing is painted with dramas, expressing the Chinese people's good wishes of "happy family". The "crisp sugar" and "cloud cake" in Jiangnan are packed in red paper and engraved on wood. They are quite distinctive. In addition, the tea packed with bamboo shoot skin in Fujian, the handbag woven with corn skin in Shandong, the oil gluten basket in Wuxi, and the Songhua preserved eggs in Yiyang, Hunan are packed in bamboo baskets with red Dou square stickers, all of which have strong local flavor and national characteristics. In addition to the above distinctive traditional packaging shapes, there are also national preferences reflected in many modern packaging. For example, many packaging adopt symmetrical and balanced decoration, or use traditional calligraphy, auspicious patterns and folk patterns for modern design after deformation. The overall style still reflects China's unique Confucianism. Many local products adopt patterns and patterns with national characteristics, unique composition, unique packaging methods and materials, etc., and still exude Chinese style on the whole

Mr. Lu Xun once said: "those with local color are easy to become world ones, that is, they are noticed by other countries." Therefore, how to design a package with distinctive Chinese style, for designers, we should not only consider its modern means of expression, production methods and other material factors, but also pay attention to its cultural background, national characteristics, lifestyle and other deep-seated connotations. The discovery and use of traditional and national resources for modern design will be more conducive to the construction of Chinese style

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